You get what we put in: true passion. 220 years of experience goes into every bottle. Along with corn rye malted barley water time pride and of course true passion. Isn’t it good to know some things never go out of style? Take a sip and you’ll know what we mean. 40% abv 80 proof the taste that made history. While enjoying his drink fred noe jim beam’s great-grandson always thinks about what his family started in clermont kentucky more than 200 years ago: the world’s #1 selling bourbon enjoyed by people across the globe.